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25 MILLION RECORDS SOLD with FIVE Top-10 Singles
7 GOLD, 1 DOUBLE PLATINUM and 2 PLATINUM ALBUMS
Any connoisseur of Seventies rock music will certainly remember Rare Earth. Their funky good-time music is still played on classic rock stations across the country and their place in pop music history is firmly cemented.
Peter Rivera is the original drummer and lead vocalist behind all of the hits. His voice is perhaps one of the most recognizable, soulful, powerful voices in R&B Rock History. Wherever these classics are played people inevitably say something like: “I’d know that voice anywhere”.
Peter’s story is one of those all-American classics; a kind of “rags to riches” tale in which an obscure white boy, growing up in a red-brick row house in Detroit, Michigan, finds his way out of the grimy blue-collar neighborhood that spawned a whole generation of factory workers, dock hands, and “tough-guy” bar brawlers to the big time glitz and glam of the pop music industry.
With Peter on drums and lead vocals, Rare Earth sold over 25 MILLION RECORDS. Peter has recorded over seventeen albums with 5-Top Ten Hits:
• Get Ready
• I Just Want to Celebrate
• Hey Big Brother
• Born to Wander
• I’m Losin’ You
The albums “Get Ready” and the two-record set “Rare Earth in Concert” won double platinum. “One World” and “The Ecology Album” went single platinum; “Willie Remembers” and “Ma” won gold.
Growing up in Detroit with Motown’s musical influences, he fashioned his vocal niche with a precision that is so finely tuned that even today fans all over the world are stunned with his performances. Three of his 5 top 10 singles have been recently used in National Ad Campaigns i.e.: AT&T, Gatorade, Ford, 2008 NBA Playoffs, and ‘08 Summer
Olympics among others. Millions of people recognize his voice without even knowing it. These same hit songs have been used in major motion pictures and movie trailers i.e.: Knight’s Tale, Tropic Thunder, 3 Kings, etc. Peter has been performing concerts for over 40 years. His energy is tireless. His performances are polished. When Peter Rivera sings and plays it is truly a musical experience you won’t forget.